Godrej Agrovet unveils Pyna brand

Hyderabad: Godrej Agrovet Limited’s (GAVL) Crop Protection Business announced the launch of Pyna, an umbrella brand for sustainable cotton production. A pioneer in establishing the concept of selective cotton herbicides in different markets, GAVL will be selling three of its cotton weed management products Hitweed, Hitweed Maxx, and Maxxcott under Pyna brand. The cotton crops grow at a slow pace during the early stages. Additionally, due to wider spacing between the crops, weeds impact the cotton yield up to 45-50 per cent.

GAVL also announced that it will be extending PYNA brand logo to co-marketers like Bayer CropScience, Rallis India, Dhanuka Agritech, PI Industries and Indofil Industries, etc. Easy and safe to use, Pyna brand products aid farmers reduce dependency on manual and mechanical methods of weed control too.

Rajavelu NK, CEO, Crop Protection Business, GAVL said, “Globally, India has largest area under cotton cultivation. However, with only 10 per cent of total cotton acreage area treated properly, it has not only impacted the productivity but also farmers profitability. Hence, in order to enable sustainable cotton production, we are happy to bring our three-marquee offerings under Pyna brand.”